RVCA is a clothing and lifestyle brand that originated from the surf, skate, art, and street cultures in California, founded by PM Tenore with partner Conan Hayes. The brand is built on the philosophy of "The Balance of Opposites" and aims to provide a platform for artists, photographers, musicians, and athletes through its Artist Network Program (ANP). RVCA focuses on creating timeless, design-driven apparel that reflects creative expression and supports its community with integrity, rather than chasing trends.