Nixon, founded in 1997 by Andy Laats and Chad DiNenna in Encinitas, California, started as a boutique watch brand for action sports enthusiasts and has grown into a global lifestyle accessories company selling watches, bags, and leather goods. The brand is known for its durable and stylish designs, which are developed with input from its global team of artists, athletes, and free-thinkers who embody the "Think Sideways" philosophy of questioning the status quo and embracing originality and creativity.