Afends is an Australian sustainable fashion brand founded in 2006 in Byron Bay by Declan Wise and Jono Salfield, evolving from a punk and hardcore band merchandise screen printing business into a global lifestyle brand focused on hemp fashion, surfing, and skate culture. Their mission is to "Create Not Destroy," emphasising innovation, positive change, eco-friendly practices, and the production of durable, timeless apparel to benefit people and the planet.